ABOUT
"Everything about Krissy Vanderwarker's production of Sigrid Gilmer's twisted sci-fi comedy is wonderful and extreme."
-Jack Helbig, The Reader
Storytelling runs in my blood. My Aquarian nature pulls me towards helping people find the perfect articulation of their unique offering.
For the last 14 years, I developed brand strategies and stories for many different kinds of clients - from large national nonprofits to tech start-ups.
For me, crafting stories and innovative programs originated in my adventures in theater, as an accomplished director working nationally for companies such as Lookingglass, Second Stage, Actors Theatre of Louisville and the two award-winning companies I founded - Dog & Pony Theatre Co. and Sit & Spin Productions.

And I'm pretty much always thinking of my dog, Lady Pony.
BRAND STRATEGIST //
NAMER // STORYTELLER
I've worked in Branding, Naming, Storytelling, Identity and Package Design for the last 14 years, with such companies as: YMCA of the USA, Ingenuity, Solo, Amway, Kohler, Sony, ConAgra, The Home Depot.
Check out the Seedhouse portfolio here.
BRAND STRATEGIST //
RESEARCHER
As a Collective Member, my expertise is in Brand Strategy & Storytelling.
PinPoint Collective is a research & creative agency on a mission to create more inclusive communities by partnering with leaders willing to listen to the audience they value. Fueled by that mission, our team is a curated group of the country’s most talented and diverse creatives who are downright enjoyable humans to tackle the world's most needed outputs.
For years, people who weren’t in the majority were marginalized. By subtracting their needs and opinions, we were making a decision they weren’t worth solving for. They are human beings and we owe everyone our best work. For that reason, we believe great design starts with great research and start every project with quant & qual research to design more than ‘just a’ solution - we design the right solution for the audiences we serve.
​
Check out more about PinPoint here.
C0-FOUNDER & ARTISTIC DIRECTOR//
DOG & PONY THEATRE CO.
Dog & Pony Theatre Company is a nonprofit theatre company that I founded with Devon de Mayo in 2003.
​
Interested? Check out my portfolio.
