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    Personal Branding
    Krissy Vanderwarker
    • Mar 7, 2018
    • 1 min

    Personal Branding

    You are your personal brand. Obvious, right? When online, talking to the barista, on the phone with your family or closing a deal, how...
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    STPNWLF, My What A Bad Re-brand You Have
    Krissy Vanderwarker
    • Feb 5, 2018
    • 3 min

    STPNWLF, My What A Bad Re-brand You Have

    Steppenwolf Theatre Company in Chicago, founded in 1974, has recently gone through a re-brand and they've made a huge mistake. Launched...
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    What is Branding? 5 keys to unlock the mystery
    Krissy Vanderwarker
    • Jan 15, 2018
    • 2 min

    What is Branding? 5 keys to unlock the mystery

    Branding definition: The business practice of creating a name, symbol or design that identifies and differentiates a product from other...
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