You are your personal brand. Obvious, right? When online, talking to the barista, on the phone with your family or closing a deal, how yo...

Steppenwolf Theatre Company in Chicago, founded in 1974, has recently gone through a re-brand and they've made a huge mistake. Launched i...

Branding definition: The business practice of creating a name, symbol or design that identifies and differentiates a product from other p...