You are your personal brand. Obvious, right? When online, talking to the barista, on the phone with your family or closing a deal, how you treat others and w...

Steppenwolf Theatre Company in Chicago, founded in 1974, has recently gone through a re-brand and they've made a huge mistake. Launched in October of 2017 an...

Branding definition: The business practice of creating a name, symbol or design that identifies and differentiates a product from other products. Branding is...