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Krissy Vanderwarker
Mar 7, 20181 min read
Personal Branding
You are your personal brand. Obvious, right? When online, talking to the barista, on the phone with your family or closing a deal, how...
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Krissy Vanderwarker
Feb 5, 20183 min read
STPNWLF, My What A Bad Re-brand You Have
Steppenwolf Theatre Company in Chicago, founded in 1974, has recently gone through a re-brand and they've made a huge mistake. Launched...
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Krissy Vanderwarker
Jan 15, 20182 min read
What is Branding? 5 keys to unlock the mystery
Branding definition: The business practice of creating a name, symbol or design that identifies and differentiates a product from other...
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